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Amazon Publishing’s advances move ahead of the market

William Lashner‘s latest novel, the Kindle-only thriller The Barkeep, topped last week’s Digital Book World ebook bestseller chart with two more Amazon Publishing titles coming in at four and 11. Not bad for a company which George Packer characterises as having no real interest in books.

The way the money is moving … dollar bills being minted in Washington. Photograph: Alex Wong/Getty Images

William Lashner‘s latest novel, the Kindle-only thriller The Barkeep, topped last week’s Digital Book World ebook bestseller chart with two more Amazon Publishing titles coming in at four and 11. Not bad for a company which George Packer characterises as having no real interest in books.But why would an author who wants to break out into “the true mass market” limit herself to the Amazon universe? It seems that it’s all about the future, with Amazon offering terms for digital royalties which Quinn’s agent described as “decidedly more generous” than those offered by traditional publishers.

According to new figures from the self-publishing champion Hugh Howey, ebooks may account for as much as 90% of current sales in bestselling genre fiction and signing with Amazon unleashes the shopping site’s “incredible ability to market their own works”. Amazon Publishing puts out only 4% of bestselling genre ebooks, but those titles manage to snag 15% of daily sales. As for the big five, they’re converting 28% of these titles into just 34% of daily unit sales.

(via The Guardian)

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