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Creating a Culture of Storytelling at Your Non-profit or Library

dfeddern headshot2_1Successful storytelling does not happen in a blink of an eye or by pressing a magic button. TechSoup will dispel all such myths and show how to create a culture of storytelling at libraries, nonprofits, charities, or social benefit organizations.

(in photo at the farmer’s market to promote LibraryYOU: Joanna Axelrod, Donna Feddern, and Viktor Sjöberg from EPL)      

On April 4 at 11 a.m. Pacific time, the first installment of the TechSoup Digital Storytelling Challenge webinar series will be held in ReadyTalk. Participants will learn how storytelling is a multi-tiered process that requires working with staff, donors, and beneficiaries to organize, produce, and publish assets to the web, and how storytelling is an organizational priority as important as the technology they use to tell their stories.

Guests will speak to the importance of creating a culture of storytelling at their nonprofit, library, charity, or social benefit organizations:

Zoe Blumenfeld, the Communications Manager for Global Fund for Women, the largest publicly supported grantmaking foundation that advances human rights by investing in women-led organizations, will share the bold and inspirational stories of women from almost every corner of the world, and conspire to turn all her colleagues into confident storytellers.

Viktor Sjöberg, the Digital Services Librarian at the Escondido Public Library, helps community members step beyond being consumers of information to become content creators and share their knowledge and expertise on any topic. Viktor recruits and contacts contributors, plans and executes the production process, which involves filming, recording and editing material. He is involved in LibraryYOU training, development of educational content and Library website updates.

Along with Teen Librarian Joanna Axelrod, Viktor has recently launched a new outreach program for teens called Pop Up Podcast. The program is a fun after school-activity that provides an opportunity for teens to learn about audio recording technology while developing self-expression and presentation skills. Viktor holds a Master’s Degree in Library and Information Science from the University of Borås in Sweden.

Michael DeLong, TechSoup online community manager, will also participate.

The Webinar series will be followed by awards ceremony, which will be streamed in Secondlife in May.

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