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What’s Wrong with This Picture?

The results of The Harris Poll® of 2,234 U.S. adults surveyed online between March 12 and 17, 2014 reveals some unexpected things about modern culture in America.

What’s wrong with this picture?

One surprise, whereas Hispanics and non-whites account for 36% of the population, 100% of of the ‘top 10‘ books were written by caucasian authors:

1. The Bible
2Gone with the Wind by Margaret Mitchell
3Harry Potter (series) by J.K. Rowling
4The Lord of the Rings (series) by J.R.R. Tolkien
5To Kill a Mockingbird by Harper Lee
6Moby Dick by Herman Melville
7The Catcher in the Rye by J.D. Salinger
8Little Women by Louisa May Alcott
9The Grapes of Wrath by John Steinbeck
10The Great Gatsby by F. Scott Fitzgerald

Could it be that only a certain segment of the population was online at the time the poll was taken?

A strong majority of Americans polled (84%) said they read at least one book in an average year, with over a third (36%) saying they read more than ten. On average, Americans polled reported reading a whopping 17 books per year! Baby Boomers and Matures  polled (whose readerships averaged roughly 19 and 25 books per year, respectively) both read more in a typical year than Millennials (13). Women polled, meanwhile, (23) read twice as many books as men (11).

Two-thirds of Americans polled (65%) purchased at least one book in the past year, with one in ten (9%) purchasing over 20 and an average of over 8 books purchased. Women polled also purchased more books in the last year, on average, than men (10 vs. 7, respectively).

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