Book Marketing Doggy Style
This article first appeared in Book Marketing BuzzBlog
I was at the dog run with Daisy, my nearly four-year old English Bulldog. She loves it there and I love watching her get her ya-yas out on the field of grass that’s been touched by the paws and hearts of so many jumping, running, and tail-wagging dogs. It dawned on me that dogs can do a great job of marketing themselves.
Perhaps authors and book publishers can learn a few things from our canine companions. For instance:
1. Dogs are strangers to one another but they instantly meet and greet those around them. They fearlessly know how to work a room. You should be just as open and free-spirited as them and just say hi to others and introduce yourself to anyone who will listen.
2. Dogs are excellent at using body language to convey a point. We rely so often on our words to communicate with others, but give thought to your body movements, your eye contact, your appearance, and your vibe…[more]
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