Book Marketing Doggy Style

photo by MFNature

This article first appeared in Book Marketing BuzzBlog

I was at the dog run with Daisy, my nearly four-year old English Bulldog.  She loves it there and I love watching her get her ya-yas out on the field of grass that’s been touched by the paws and hearts of so many jumping, running, and tail-wagging dogs.  It dawned on me that dogs can do a great job of marketing themselves.  

Perhaps authors and book publishers can learn a few things from our canine companions.  For instance:

1.      Dogs are strangers to one another but they instantly meet and greet those around them.  They fearlessly know how to work a room.  You should be just as open and free-spirited as them and just say hi to others and introduce yourself to anyone who will listen.

2.      Dogs are excellent at using body language to convey a point.  We rely so often on our words to communicate with others, but give thought to your body movements, your eye contact, your appearance, and your vibe…[more]